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Pet Tech: Wellness, Safety, and Convenience Driving Pet Adoption

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Just as technology has greatly impacted human lives in recent years, it is also beginning to have tremendous effects on the lives of our pets. The market for technological products and services designed for companion animals is expected to surge from slightly under $5 billion in 2021 to more than $20 billion by 2028, according to Global Market Insights, Inc.

There are three key factors driving this growth: wellness, safety, and convenience.


Pet parents’ desire to provide top-quality nutrition for their beloved pets and their desire to understand what is in the food they are serving their fur babies is creating a niche for companies that produce personalized diets. These products can address issues such as obesity, diabetes, and aging, and they can be specialized for specific breeds’ needs. There are even feeders with scales to measure proper quantities of food; this new tech can also calculate calorie and water consumption.

The market is also flush with products that use tech for daily activities. Automatic feeders and waterers can provide accurate meals at set times and allow one pet access and not another. Some pet dishes can now be coated with a substance that inhibits bacterial growth, and pet crates and beds can have technology to track health and weight and even sleep patterns.

Internet of Things (IoT) wearable devices can monitor the health and fitness of pets by collecting vital signs and activity level data. These devices can help veterinarians more promptly address potential health issues and offer suggestions to improve pets’ health. Pet DNA testing can also pinpoint health issues and identify breed history.

Even pet toys and treats are tech savvy now. There are gadgets to time treat delivery and toys such as lasers to help fight boredom and provide exercise. Robotic products using Artificial Intelligence (AI) can be a pet’s best playmate while an owner is away.


While chips implanted in a pet to trace its location in case it’s lost or stolen are nothing new, the tracking software has become more sophisticated and can now even be linked to pets’ medical records. Bluetooth technology on chips or wearables can connect with smartphones and base stations to pinpoint locations faster. Microchipping can be important to consider for military families who are often on the move. Smart fences, leashes, and collars all provide increased safety to monitor a pet’s location and keep it within a certain radius. Microchip technology can also work with pet doors to let the right animals in and out!

Security cameras are pet-friendly and can be used to check on pets while they are home alone, enabling owners to quickly identify anything out of the ordinary or askew. They also give pet parents an opportunity to bond with their pets by speaking and, with some products, video chatting with them.


At the end of the day, pet owners want what is best for their pets, but they also want to be able to use the new technology to make owning a pet as easy as possible. Automating tasks related to pet care can help to simplify their daily routines. The new technology, like automated feeders, can help achieve this goal. And, other products, such as automatic self-cleaning litterboxes, can also help pet owners streamline pet ownership duties. Additionally, common medical tests that can be easily performed at home save time and possibly eliminate unnecessary trips to the vet. Today, pet owners can also use apps to keep track of food and supplies on hand, so they know when they need to restock. With new technology, not even forgetting to buy dog food on the way home from work is a problem!