Total Readership
1.5 Million
per issue
Audited Circulation
400,000
copies printed monthly
Commissary Coverage
100%
In every single commissary
Primary Audience
99% Female
74% under age 35
Our Distribution Advantage
Our unique distribution model ensures your message gets seen.
Direct Hand-Distribution
Magazines are personally handed to each shopper as they enter the commissary, guaranteeing visibility at the start of their shopping trip.
No Duplication of Readers
By handing out one copy per shopper, we ensure maximum efficiency and reach for your advertising investment, with no wasted copies.
Engaging Content, Tangible Impact
We put your brand directly into the hands of military shoppers with compelling content, eye-catching covers, and valuable coupon sections that drive purchases.
Who We Reach: The Military Family
Our magazine reaches a very specific and valuable audience in 100% of commissaries worldwide: young, female spouses and parents in military households who are the primary shoppers for their families.
Demographics
- 99% Female
- 74% Under age 35
- 99% Married
- 93% Have children
- Median Age: 30 years
Lifestyle
- 75% Live off base
- 15 Coupons used per shopping trip
- 72% Pass magazine to a friend
- 69% Report spouses also read
Service Branch
-
Air Force 40%
-
Army 37%
-
Navy 19%
-
Marine Corps 4%
-
Coast Guard 0.4%
Our Reach: Coast to Coast & Overseas
Family Magazine circulates to 100% of commissaries, covering every U.S. state and select overseas bases, delivered directly where purchasing decisions are made.
| Region/State | Approx. Monthly Copies | Notable Bases |
|---|---|---|
| California | 45,150 | Camp Pendleton, Travis AFB, Naval Base San Diego |
| Virginia | 41,300 | Fort Belvoir, Quantico MCAS, Langley AFB |
| Florida | 30,100 | Eglin AFB, Jacksonville NAS, MacDill AFB |
| Texas | 28,000 | Fort Sam Houston, Fort Bliss, Fort Hood |
| North Carolina | 17,500 | Fort Bragg, Camp Lejeune, Seymour Johnson AFB |
| Overseas | 25,550 | Distributed to U.S. military bases abroad |
Advertising Opportunities
We offer a variety of print options to fit your campaign goals and budget. Contact us for a custom quote and to learn about frequency discounts.
Full Page
7.5 x 10 in (live area)
1/2 Page
7.5 x 5 in (live area)
1/3 Page
Vertical/Horizontal
1/4 Page
7.5 x 2.5 in or 3.75 x 5 in
Editorial Support
Multiply the effectiveness of your campaign by integrating your brand's message with our trusted, service-oriented content—all at no additional cost.
- Thematic Alignment: Align your advertising with our monthly editorial themes, from "Month of the Military Child" to "Back-to-School," for maximum relevance.
- Authentic Connection: Our content is tailored specifically to military families, covering key topics like parenting, pet care, and relocation, creating a trusted environment for your brand.
- Brand Integration: We offer opportunities to naturally feature your products and services within our articles, providing valuable context to shoppers.
From Our Kitchen to Yours: Recipe Integration
Our popular recipe sections offer a natural and effective way to showcase your products. Feature your brand as a key ingredient in a delicious, family-friendly meal that our readers will be excited to make.
Become a Key Ingredient
Showcase your product as an essential part of a family-favorite meal. Placing your brand in our recipes drives purchase intent and demonstrates your product's value in a practical, appealing way.
Inspire the Next Shopping List
Our readers actively look for meal solutions. By featuring your product in a delicious recipe, you're not just advertising; you're providing a solution that can land your brand on the next commissary shopping list.
Point-of-Sale Capabilities
Custom Coupons
On-shelf coupon pads, neckers, and Instant Redeemable Coupons (IRCs) with product exclusivity in each category.
Shelf & Channel Strips
Attach to shelf edges or freezer channels. Available in custom lengths and freezer-safe materials.
Flyers & Booklets
Single-sheet or multi-page bound booklets in custom sizes, with full design and layout services included.
Clings & Displays
Residue-free freezer clings, product display boxes, ballot boxes, and full-color floor display units.
Base Wraps & Posters
Custom-designed base wrap material for pallet displays and posters in various sizes to dress up your in-store presence.
Custom Premiums
Unique promotional items bearing your logo or message—from tote bags and golf balls to USB drives.
Production Calendar & Ad Specs
Stay ahead of schedule with our comprehensive production calendar. Below are the key dates for reserving ad space and submitting materials for our 2026 issues.
Ad Specifications
- Accepted File Formats: InDesign, Illustrator, Photoshop, and PDF (X-1a compliant).
- Image Specs: All images must be CMYK or grayscale (no RGB). Recommended 300 PPI.
- Delivery: Submit digital files via Dropbox, WeTransfer, or similar services as a .zip archive.
| Issue | Space Closing | Materials Due |
|---|---|---|
| January 2026 | 14 Nov 2025 | 4 Dec 2025 |
| February 2026 | 15 Dec 2025 | 6 Jan 2026 |
| March 2026 | 15 Jan 2026 | 5 Feb 2026 |
| April 2026 | 13 Feb 2026 | 4 Mar 2026 |
| May 2026 | 16 Mar 2026 | 3 Apr 2026 |
| June 2026 | 15 Apr 2026 | 6 May 2026 |
| July 2026 | 15 May 2026 | 3 Jun 2026 |
| August 2026 | 15 Jun 2026 | 2 Jul 2026 |
| September 2026 | 15 Jul 2026 | 5 Aug 2026 |
| October 2026 | 14 Aug 2026 | 4 Sep 2026 |
| November 2026 | 15 Sep 2026 | 6 Oct 2026 |
| December 2026 | 15 Oct 2026 | 4 Nov 2026 |