Reach military families where they plan, shop, and save
Four hundred thousand monthly print reach at commissaries, ten thousand plus email subscribers, and a growing digital audience.
400,000
monthly print reach at commissaries with hand distribution at 90+
10,000+
email subscribers with consistent top-of-email exposure
Why Military Family Marketing Works
Military families represent a unique and valuable market segment. As the primary decision-makers for household purchases, military spouses control over $1.4 trillion in annual spending. Our military family advertising platform connects brands with this engaged community through strategic placements across newsletter sponsorships, website display advertising, toolkit sponsorships, and commissary marketing.
High Purchase Intent
Military families actively research and purchase products during PCS moves, deployments, and life transitions.
Brand Loyalty
Military families develop strong brand relationships and share recommendations within their tight-knit community.
Measurable Results
Our military family marketing campaigns deliver clear metrics on reach, engagement, and conversion rates.
Military Family Demographics & Market Insights
Key Demographics
- • Age Range: 25-45 years old (primary decision-makers)
- • Education: 65% have some college or degree
- • Income: $50K-$100K+ household income
- • Geographic: 90+ military installations nationwide
Purchase Behavior
- • Research-Heavy: 78% research online before buying
- • Community-Driven: Trust peer recommendations
- • Value-Conscious: Seek quality and durability
- • Mobile-First: 85% use mobile for research
Our suite of options
Choose the package that aligns with your goals and budget.
Newsletter
Own the hero of an issue or use a feature block to deliver a focused message to military families.
Features
- • Presenting sponsor hero with logo, headline, and one paragraph
- • Feature block mid email with logo and one link
- • Monthly Giveaway sponsor available as an add on
Website ads
Always on sitewide exposure with impression floors and clear viewability. Toolkit pages are not included in Website ads and can be added as a package add on.
Features
- • Run of site rotation across leaderboard, mobile banner, and right rail
- • In article sponsor card for native placement
- • High impact week with larger formats and exclusivity
Toolkits
Be the helpful brand inside our high intent resource hubs used for planning and saving.
Features
- • Category exclusive presence on the hub
- • One featured module with your message
- • Two newsletter mentions during the term
In store and print
Meet shoppers at the commissary and pair print presence with digital reinforcement.
Features
- • Full page in Family Magazine with on base reach
- • Point of sale support such as shelf talkers or posters
- • Sampling or demo day with post event summary
Compare channels
| Channel | Primary use | Starting price | Proof |
|---|---|---|---|
| Newsletter hero | Brand ownership of an issue | Starting at $750 per send | Reach, view time, share of voice |
| Website ads | Always on exposure with floors | Starting at $350 per month | Viewable impressions, viewability |
| Toolkits | High intent resource presence | Starting at $2,500 per month | Hub impressions, scroll depth |
| Monthly Giveaway | Repeated brand recall in email | Starting at $1,500 per month | Open reach, read time |
Frequently Asked Questions
How do I advertise to military families?
FamilyMedia offers four proven channels: newsletter sponsorships (10K+ subscribers), website display ads, toolkit sponsorships (Career, PCS, Deployment hubs), and commissary print marketing (400K+ monthly reach). Most successful campaigns use multi-channel approach combining 2-3 touchpoints.
What is the minimum budget for military family advertising?
Entry-level packages start at $3,500/month for newsletter sponsorships or $2,500/month for website display. Commissary print starts at $4,500/month for quarter-page placement. Custom bundles available for brands with larger budgets seeking multi-channel presence.
What's the ROI on military family marketing?
Military families have $140 billion annual purchasing power and show high brand loyalty. Our case studies demonstrate 3-5x ROI with newsletter sponsorships averaging 40% CTR, commissary placements driving measurable sales lift, and toolkit sponsorships generating qualified leads for service-based brands.
Who is your audience demographic?
Our audience is 78% military spouses (primarily female, 25-45 years old, household decision-makers), 15% active duty service members, 7% veterans. 62% have children, 85% are college-educated, and household income averages $75,000-$125,000 with high discretionary spending on health, family, and convenience.
How long does it take to launch a campaign?
Newsletter and website campaigns can launch within 10-14 business days. Commissary print requires 45-60 days lead time for design, printing, and distribution. Toolkit sponsorships launch within 14-21 days. Rush timelines available for additional fee.
Do you offer performance guarantees?
Yes. We guarantee minimum impressions for all placements with make-good provisions if performance falls short. Newsletter sponsors receive guaranteed sends, website advertisers get impression guarantees, and commissary placements guarantee distribution numbers with audit verification.
What makes military family advertising different from general consumer marketing?
Military families move every 2-3 years (creating unique purchase cycles), value authentic military-connected brands, have specific needs around deployment and relocation, and show exceptionally high brand loyalty when brands earn their trust. Messaging must demonstrate understanding of military lifestyle.
Can you help with creative development for military audiences?
Yes. Our editorial team includes military spouses and veterans who can develop authentic messaging that resonates with military families. We provide creative services including copywriting, design consultation, and military community vetting to ensure your message connects appropriately.
Ready to talk?
Skip the form and book a 20 minute discovery call directly on our calendar. We'll discuss your goals and see if there's a fit.