The PCS Calendar for Marketers

Twelve-month planning angles that map to military family life. Align your campaigns with the moments that matter most to this community.

The PCS Calendar for Marketers

This 2026 military family marketing calendar helps brands understand the seasonal rhythms of military life. From PCS moves and deployment cycles to holiday planning and back-to-school periods, timing your military family advertising campaigns with these key moments maximizes engagement and conversion rates.

Month-by-month marketing angles for military families

January

Focus: Tax planning and money reset. Promote banking, budgeting tools, fitness and wellness, and organization. Winter PCS orders begin for some.

Angle: New year, new base plan.

February

Focus: Valentine on a budget and winter wellness.

Angle: Small treats that travel well. Good for snacks, vitamins, streaming bundles.

March

Focus: PCS orders season ramps. Spring cleaning and prep.

Angle: Pre-move checklist and supplies. Good for storage, moving kits, insurance, telecom.

April

Focus: Tax refunds and pre-move purchases.

Angle: Upgrade before the move. Good for mattresses, small appliances, furniture, auto service.

May

Focus: PCS peak begins. School wrap up.

Angle: Smooth move month. Good for moving services, shipping, banking, telecom, meal helpers.

June

Focus: PCS peak. Temporary housing and first weeks at new base.

Angle: Set up fast. Good for grocery, meal kits, home essentials, internet.

July

Focus: PCS peak continues. Summer activities and travel.

Angle: Welcome package ideas. Good for snacks, beverages, sunscreen, outdoor gear.

August

Focus: Back to school. New routines.

Angle: First week ready list. Good for backpacks, lunch, quick dinners, healthcare appointments.

September

Focus: Settle in and save.

Angle: Base life basics. Good for commissary savings, fitness, local services, child activities.

October

Focus: Cold weather prep and fall routines.

Angle: Home comfort and safety. Good for apparel, heaters, insurance checkups.

November

Focus: Holiday planning and shipping deadlines. TRICARE Open Season typically mid-November to mid-December.

Angle: Smart benefits and early gifting. Good for health, financial, shipping, pantry stock up.

December

Focus: Holiday travel and year-end wrap.

Angle: Simple celebrations on base. Good for pantry, beverages, streaming, wellness, and gift cards.

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