An integrated military commissary advertising campaign that demonstrates how brands can effectively reach military families through strategic print, digital, and on-base activation touchpoints.
A full-page ad in Family Magazine for one month, targeting shoppers before they enter the store.
Guaranteed distribution at every commissary, with hand distribution at 90 key locations.
One mid-email feature block during the campaign month to reinforce the message.
"The combined print and on-base presence was a game-changer. We saw a noticeable lift in the markets we targeted and the photo documentation gave us full confidence in the execution."
| Metric | Result |
|---|---|
| Print Reach | 400,000 copies distributed in month of record |
| Store Presence | Coverage confirmed at all commissaries served, 28 in-store photos logged |
| Newsletter Feature Reach | 4,120 readers |
| Reader Pulse: Discovery | 18% discovered the brand in store |
| Reader Pulse: Purchase Intent | 24% likely to purchase in next 30 days |
Let's build an integrated campaign that meets your goals.
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