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Reach our audience with high-visibility display ads

Run-of-site banners, in-article placements, and right-rail units with clear viewability and impression guarantees.

Transparent Inventory

We see about 2,700 users and up to 20,000 pageviews a month. Expect sixty to seventy percent viewability for top units and fifty to sixty five percent for right rail and in-article. Estimates below are conservative. We guarantee impression floors and make good if needed.

Important note: Website Ads pricing and delivery exclude Toolkit pages. Toolkit pages are sold as a standalone product. You may add Toolkit presence as a package add-on. See details on the Toolkit Sponsorships page.

Website Ad Packages

Choose the package that best fits your campaign goals and budget.

Run of Site Display Bundle

Most Popular

Leaderboard on desktop, mobile banner, and right rail unit with frequency control. Sitewide rotation across all pages.

25%
Share of Voice
$350
per month
7K-9K viewable impressions
Floor guarantee: 6,000
Recommended
50%
Share of Voice
$600
per month
11K-14K viewable impressions
Floor guarantee: 10,000
100%
Share of Voice
$1,000
per month
18K-22K viewable impressions
Floor guarantee: 16,000

Reporting: served impressions, viewable impressions, viewability percent, clicks.

Does not include Toolkit pages. Add Toolkit presence as a package add-on.

In-Article Sponsor Card

$300 /month

Native card within stories and hub pages. Logo, headline, up to ninety words, one button link. Placement after paragraph two on desktop and after paragraph one on mobile.

Estimate: 4,000-6,000 viewable impressions per month. Floor guarantee 4,500.

Reporting: viewable impressions and clicks.

Does not include Toolkit pages. Add Toolkit presence as a package add-on.

High-Impact Week

$500 /week

Top billboard on desktop, sticky 300 by 600 in the rail, mobile banner, optional welcome strip.

Exclusivity: single advertiser for seven days.
Estimate: 2,800-3,800 viewable impressions in the week. Floor guarantee 4,000.

Reporting: served and viewable impressions by placement, clicks.

Does not include Toolkit pages. Add Toolkit presence as a package add-on.

Estimates are based on recent traffic of about twenty thousand pageviews a month and typical viewability. Floors are guaranteed. We extend or add makegoods to meet the floor.

Popular add-ons

Toolkit add-on

Pair Website Ads with category exclusive presence on our high intent Toolkit pages.

See packages and rates →

Newsletter mid-content block

One guaranteed mid-email feature block during the month to reinforce exposure.

Add on $500

Ad Specs & Placements

Accepted sizes

  • Desktop leaderboard 728 by 90
  • Desktop billboard 970 by 250
  • Right rail 300 by 250 and 300 by 600
  • Mobile banner 320 by 50 and 320 by 100

File types and limits

  • JPG, PNG, GIF up to one hundred fifty kilobytes
  • HTML5 zip up to two hundred kilobytes with a backup image
  • Animation up to thirty seconds and three loops

Trafficking

  • Click URL and one tracking pixel accepted
  • Frequency capping available
  • If using Google Campaign Manager, provide click-through and impression trackers

Slot ids for AdOps

fm_leaderboard_top, fm_billboard, fm_rail_mrec, fm_rail_halfpage, fm_mobile_banner

Simple placement map

Top Leaderboard
First paragraph of article content that flows naturally...
In-article card placement
Content continues here in the same paragraph flow...
Right rail MREC
Right rail Half-Page
Mobile banner

Measurement

We report served impressions, viewable impressions using Active View or the network's viewability, viewability percent, and clicks. On in-article we can also provide in-view time when available.

FAQ

Can we target only the toolkits?

Yes. Toolkit pages are sold as a standalone product. You can also add Toolkit presence as a package add-on to Website Ads.

Can you guarantee impressions?

Yes. Each package has a guaranteed viewable impression floor. We extend or add makegoods to meet it.

What if clicks are low?

We trade on viewable impressions and viewability percent. For brand exposure this is standard.

Can we start small?

Yes. Start with a twenty five percent share for one month or a single High-impact week.

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